As senior graphic designer for Fred + Far, I have contributed to refining the brand guidelines. I have created line sheets, done product photography (including all featured in this gallery), designed banners, ads, and social media content. I also illustrated a line of pin cards and greeting cards that we sell on the site. My designs for the company have appeared at New York Fashion Week, the SAG Awards, and the Grammy's.
In 2017, we did a cross promotion with the San Fransisco location of the Museum of Ice Cream. I was tasked with marrying our branding style with theirs and creating a whole new set of packaging. This included the brand cards, a new logo, and even the ribbon!
I designed this line of enamel pins.
I conceptualized and designed these greeting cards.
Designed these to be hung in the office and used for training.
PROCESS AND SKETCHES
Lots of sketches
Spark and Fizz is a music label and blog, originated in Boston, MA. and currently based in Portland, OR. I was heavily involved in the inception of the publication, partnering with illustrator Natalie Kovalcik in developing the brand.
In 2016, we released a zine and mixtape of local Boston artists called Revere Rock City. Proceeds from the compilation album benefited the music program at Garfield Middle School in Revere, Massachusetts. To create an interactive, low-cost CD case, I developed a 6x6 inch folding pattern. I then laid out submitted student artwork, interviews with bands included in the comp, illustrations from Natalie and I, and games so that, upon unfolding, the reader moves through a tactile reading experience.
I was hired in 2016 to create the cover for author Alexander Santo's debut novel, A Wall of Jars. He wanted a vintage art deco style, while still capturing the sci-fi-horror aspects of the plot. He is strongly influenced by the horror comics of the 1950s and because of that, we decided to run with my heavier inked comic book style.
Measure N was a ballot measure in Corona, CA. during the 2016 election. The measure was in support of redistricting the city, necessitating a fairer representation of the different neighborhoods in the city council. I designed the ad campaign from the ground up. Corona is well known for its citrus, so I chose to incorporate a lemon and used a blue/yellow color scheme to invoke a feeling of something fresh and new. Hundreds of signs were up in yards across the city for the months leading up to the election. The measure passed!